Last Updated: December 7, 2025
Introduction
Welcome to Yelle ("we," "our," or "us"). This Privacy Policy explains how Yelle collects, uses, discloses, and safeguards your information when you use our mobile applications and web services:
By using Yelle, you consent to the data practices described in this policy. Please read this Privacy Policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.
Information We Collect
We collect comprehensive information to provide you with the best possible service experience. This includes:
1. Personal Information
| Data Type |
Purpose |
| Full Name |
Account identification and communication |
| Email Address |
Account verification, notifications, and support |
| Phone Number |
Two-factor authentication, SMS alerts, and service coordination |
| Profile Photo |
Account personalization and verification |
| Date of Birth |
Age verification and compliance |
| Gender |
Service personalization and analytics |
| Government ID (Professionals) |
Identity verification and trust safety |
2. Location Data
- Real-time GPS Location: To connect you with nearby service professionals and enable service radius features (20km-100km configurable)
- Background Location: For emergency SOS features and real-time service tracking
- Saved Addresses: Home, work, and other frequently used locations for quick service requests
- Location History: To improve service recommendations and analyze service patterns
- Draggable Pin Selections: Manual location adjustments via Google Maps integration
3. Device & Technical Information
- Device ID and Type: For security and fraud prevention
- Operating System: To ensure app compatibility
- IP Address: For security and geographic routing
- Browser Type: For web app optimization
- Push Notification Tokens: For real-time alerts and updates
- App Version: For feature availability and updates
- Network Information: Connection type and speed for optimal experience
4. Service & Transaction Data
- Work Requests: Service descriptions, images, and requirements posted on Chowk marketplace
- Bids and Proposals: Professional responses and pricing
- Service History: Complete history of all service transactions
- Ratings and Reviews: Feedback provided to and received from users
- Payment Information: Transaction records, payment methods, and billing details
- Service Categories: Types of services requested or offered
5. Communication Data
- Chat Messages: All communications via our WebSocket-powered real-time chat system
- Voice and Video Calls: Call logs and, where permitted, recordings for quality assurance
- Support Tickets: Customer service interactions and resolutions
- Community Posts: Content shared in Commune groups
- Ad Stories: Content uploaded to the stories feature
6. Emergency Data
- SOS Alerts: Emergency requests and responses
- Emergency Contacts: Designated contacts for emergency notifications
- Real-time Location during Emergency: Precise location tracking during SOS activation
- Emergency Service Coordination: Information shared with emergency responders
7. Professional-Specific Data
- Skills and Services: Service offerings and expertise areas
- Work Experience: Professional background and qualifications
- Availability Schedule: Working hours and availability
- Service Radius: Geographic area of service coverage
- Earnings and Payouts: Income data and payment history
- Bank Account Details: For earnings disbursement
- Portfolio: Work samples and project images
How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: To operate and maintain the Chowk marketplace, connecting customers with service professionals
- Account Management: Creating, maintaining, and securing your account
- Location-Based Services: Matching you with nearby professionals within your configured service radius
- Communication: Sending service updates, promotional messages, and transactional notifications
- Community Features: Operating Commune groups and community interactions
- Emergency Response: Processing SOS alerts and coordinating emergency services
- Payment Processing: Handling payments, payouts, and financial transactions
- Analytics: Analyzing usage patterns to improve our services
- Personalization: Customizing content and recommendations
- Trust & Safety: Verifying identities, preventing fraud, and maintaining platform integrity
- Legal Compliance: Meeting regulatory requirements and responding to legal requests
- Advertising: Displaying relevant ads and measuring ad effectiveness
- Research: Conducting research to develop new features and services
Information Sharing and Disclosure
We may share your information with:
Service Providers
Third-party vendors who assist us in operating our platform, including:
- Cloud hosting providers (data storage and processing)
- Payment processors (transaction handling)
- Analytics providers (usage analysis)
- Communication services (SMS, email, push notifications)
- Map services (location and navigation)
Other Users
When you use Yelle, certain information is shared with other users:
- Your profile information with service providers/customers you interact with
- Your location (approximate) for service matching
- Your ratings and reviews
- Community posts in Commune groups
Legal Requirements
We may disclose information when required by law, including:
- Court orders and legal processes
- Government and regulatory requests
- Emergency situations involving safety concerns
- Protection of our rights and property
Important: We do not sell your personal information to third parties for their marketing purposes.
Data Retention
We retain your information for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Improve and develop our services
After account deletion, we may retain certain information for up to 7 years for legal and regulatory compliance, fraud prevention, and dispute resolution purposes.
Data Security
We implement robust security measures to protect your information:
- Encryption: Data encrypted in transit (TLS/SSL) and at rest (AES-256)
- Access Controls: Strict access limitations and authentication
- Regular Audits: Security assessments and vulnerability testing
- Secure Infrastructure: Cloud-based infrastructure with industry-standard protections
- Employee Training: Regular security awareness training
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and associated data
- Portability: Receive your data in a portable format
- Opt-out: Unsubscribe from marketing communications
- Location Permissions: Control location access through device settings
- Notification Preferences: Manage push notification settings
To exercise these rights, contact us at hey@yelle.services
Children's Privacy
Yelle is not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected data from a child under 18, we will delete that information immediately.
International Data Transfers
Your information may be transferred to and processed in countries other than India. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last Updated" date
- Sending you an email notification for significant changes
- Displaying an in-app notification
Your continued use of Yelle after changes become effective constitutes acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: hey@yelle.services
- Address: India